Digital Marketing Specialist
Liberty Maritime is seeking a highly skilled and motivated Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across a portfolio of businesses by promoting the Company brand and services by expanding awareness and our digital footprint. This role requires a deep understanding of various digital marketing channels, including SEO, social media, email marketing, and content marketing. The Digital Marketing Specialist will work closely with the marketing team to create content, drive online traffic, engage audiences, and ultimately increase sales and brand awareness with the understanding that each business segment has a different product or service offering and targeted audience.Duties and
Responsibilities:
Develop and implement digital marketing strategies across Liberty's portfolio of companies. Oversee social media accounts and develop content calendars to ensure consistent and engaging posts. Monitor competitors' and industry based digital marketing activities and identify opportunities for improvement. Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to enhance performance. Conduct keyword research and optimize website content for improved search engine rankings (SEO). Manage and optimize digital advertising campaigns across various industry and relevant platforms. Collaborate with in house industry experts to produce high-quality content for blogs, websites, social media, and other digital platforms. Monitor and analyze traffic and engagement metrics, such as conversion rate, across channels and make data-driven decisions to improve performance and provide insight and actionable guidance Provide regular reports and insights on digital marketing performance to Executive leadership. Engage and advise on Company intranet content and best practices for continued engagement. Manage Company website content and profiles across relevant social media platforms. Optimize biographies and profiles for maximum visibility and engagement. Responsibilities may evolve over time to meet the changing needs of the Company and the digital marketing environment. Competencies:
The following competencies are essential to perform this job successfully:
o Communication--ability to speak clearly and persuasively in positive or negative situations, demonstrates excellent verbal and written skills with the ability to create compelling content.Judgment--displays willingness to make decisions, exhibits sound and accurate judgment and makes timely decisions. o Planning/organizing--prioritizes and plans work activities, uses time efficiently and develops realistic action plans. Attention to detail is critical. Must be organized and be able to plan strategically. o Teamwork - thrives in a team-oriented environment, understands the role of other departments and the importance of a positive working relationship but balances the ability to work independently.o Quality management--the individual looks for ways to improve and promote quality and demonstrates accuracy and thoroughness. Ability to identify areas for performance improvement.o Problem solving--identify and resolve problems in a creative and timely manner and gathers and analyzes information skillfully. Strong analytical skills and experience with data analysis.Results-driven - self-motivated and proactive with a passion for staying updated on industry trends, and committed to continuously improving Liberty's digital marketing strategy.Education, Training & ExperienceThe ideal candidate will have:
Bachelor's degree in Marketing, Communications, or related field Proven experience (3
years) in digital marketing roles, preferably in a similar industry Experience with graphic design tools is a plus Proficiency in digital marketing tools and platforms Relevant certifications (e.g., Google Ads, Google Analytics, HubSpot) are desirable Recommended Skills Analytical Attention To Detail Data Analysis Digital Marketing Direct Marketing Google Analytics Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
Develop and implement digital marketing strategies across Liberty's portfolio of companies. Oversee social media accounts and develop content calendars to ensure consistent and engaging posts. Monitor competitors' and industry based digital marketing activities and identify opportunities for improvement. Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to enhance performance. Conduct keyword research and optimize website content for improved search engine rankings (SEO). Manage and optimize digital advertising campaigns across various industry and relevant platforms. Collaborate with in house industry experts to produce high-quality content for blogs, websites, social media, and other digital platforms. Monitor and analyze traffic and engagement metrics, such as conversion rate, across channels and make data-driven decisions to improve performance and provide insight and actionable guidance Provide regular reports and insights on digital marketing performance to Executive leadership. Engage and advise on Company intranet content and best practices for continued engagement. Manage Company website content and profiles across relevant social media platforms. Optimize biographies and profiles for maximum visibility and engagement. Responsibilities may evolve over time to meet the changing needs of the Company and the digital marketing environment. Competencies:
The following competencies are essential to perform this job successfully:
o Communication--ability to speak clearly and persuasively in positive or negative situations, demonstrates excellent verbal and written skills with the ability to create compelling content.Judgment--displays willingness to make decisions, exhibits sound and accurate judgment and makes timely decisions. o Planning/organizing--prioritizes and plans work activities, uses time efficiently and develops realistic action plans. Attention to detail is critical. Must be organized and be able to plan strategically. o Teamwork - thrives in a team-oriented environment, understands the role of other departments and the importance of a positive working relationship but balances the ability to work independently.o Quality management--the individual looks for ways to improve and promote quality and demonstrates accuracy and thoroughness. Ability to identify areas for performance improvement.o Problem solving--identify and resolve problems in a creative and timely manner and gathers and analyzes information skillfully. Strong analytical skills and experience with data analysis.Results-driven - self-motivated and proactive with a passion for staying updated on industry trends, and committed to continuously improving Liberty's digital marketing strategy.Education, Training & ExperienceThe ideal candidate will have:
Bachelor's degree in Marketing, Communications, or related field Proven experience (3
years) in digital marketing roles, preferably in a similar industry Experience with graphic design tools is a plus Proficiency in digital marketing tools and platforms Relevant certifications (e.g., Google Ads, Google Analytics, HubSpot) are desirable Recommended Skills Analytical Attention To Detail Data Analysis Digital Marketing Direct Marketing Google Analytics Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
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